Top 5 Reasons Why Blogging is a Must

Top 5 Reasons Blogging is a Must_DigitalMed Blog Post

There are many reasons why blogging is a must for any small business, private practice medicine included.  In the interest of brevity, we’ll focus this post on just the top 5:

  1. It helps drive traffic to your website:  When it comes to search engine spiders, content is King!  The publishing of continuous fresh, relevant content in your specialty is what will get you the search results you want when patients type in those keywords specific to your practice. There’s simply no easier way to accomplish this than with an informative, well written blog. This organic search traffic is critical to the success of your website.  Read more about SEO in our blog: SEO 101 for Private Practice Medicine.
  2. Endless Possibilities:  Blogging isn’t limited to a certain number of characters like social media platforms such as twitter,  so it gives you a great opportunity to create a more comprehensive picture of your practice.  This is also a great way to accomplish branding of your practice. 
  3. Showcase yourself:  Blogging gives you an opportunity to let patients get to know you and your practice.  There are infinite choices for patients seeking healthcare today, particularly when it comes to cosmetic, cash pay procedures.  Your best asset in your online marketing bag of tricks is your individuality.  You need to make patients understand what sets you, and your practice, apart from the competition.
  4. Social media fodder:  Blogging gives you content to promote on social media. This is important because social media is one of the few avenues left where you can take advantage of free advertising.  Social media is also largely dependent on fresh ideas. Variety is one of the key components to success on social media platforms, and blogging gives you yet another opportunity to show your creativity.
  5. Patient Education:  Blogging, particularly about your specialty, establishes you as a leader in your field.  This will keep patients on your site longer, which can increase conversion rates for your practice.

Given the time, just about anyone can learn how to write a blog.  Writing for the purpose of search engine optimization (SEO), however, is a whole different animal.  Add to that, the ever-changing search engine algorithms and it can become your second full-time job.  It’s for these reasons that most physicians don’t write their own blog or website content.  Instead, they outsource these critical components of their website success to those businesses who specialize in digital marketing for the medical field, such as DigitalMed.  Still think you want to give blogging a shot on your own?  We’ll share a few tips on blogging in our next post:  Blog Writing Tips.

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