Social Media Post Ideas

Social Media Post Ideas-DigitalMed Blog

In previous blogs, we’ve established the benefits of having a strong social media presence in private practice medicine.  Just like your website, these social media platforms require fresh relevant content.  This means you need to post on these sites consistently.  The tricky part is figuring out what to post. One of the most common complaints we hear from clients is:  “I have nothing to post on social media.”  This is akin to: “I have nothing to say.”  This simply isn’t true.  If you have a medical practice, you have a service to offer and therefore, you have something to say.  The key is to establish what that service is.  For some practices, this is best defined in a mission statement.  For others, it simply means defining the focus of your practice. However you determine it, once you know what it is, you’re ready to sell it on your social media sites. Remember, social media is all about branding.  The aim of your posts should be to build a recognizable brand.

Still having trouble coming up with social media post ideas?   Here are some ideas for content:

  1. Announce your accomplishments. There are several companies that showcase doctors such as Castle Connolly Medical & Vitals Patient Choice Awards.  If you’re one of the lucky physicians chosen to be showcased, this is worthy of a post.  If you’re not, perhaps you have a high ranking on a review site.  This is also post-worthy.
  1. Share patient testimonials. For this, you could either post a picture of your patient along with their written review, or you could post a screen shot of a review posted on any review site (Yelp, Google Plus, CitySearch, Vitals, Healthgrades, ZocDoc, etc.).
  2. Highlight your services. This is one of the easiest options, because it simply involves the repurposing of content you should already have on your website.  For instance, you could do a weekly series of posts highlighting a different service each week.  You could post a very short teaser and add a link to your website for more details.
  1. Answer FAQ’s (frequently asked questions). If you already have an FAQ page on your website, as in the above example, you could just repurpose those FAQ’s in a weekly series.  If not, poll your staff for the questions they hear from prospective patients and use those as your FAQ’s.
  2. Promote yourself and your staff. This is a modern-day twist on the employee of the month. This includes your physicians and supporting staff members.  This type of post can also be done as a weekly series of posts.  One employee should be the focus for each post and a picture of the employee is a must.
  1. Promote your blog posts. As we’ve mentioned in previous DigitalMed blog posts, blogging on your website is a must. Social media is the perfect place to get the word out about your blog.  This type of post would include a picture and a quick teaser of the content of your blog.
  2. Capitalize on current events. This can mean industry-specific events such as “Diabetes Awareness Month” or more general current events such as the start of baseball season. Here, you should try to find those events that can be related in some way to the services you offer.

For all of the above social media post examples, visuals are a must.  Posts that are accompanied by either a picture or video simply perform better than those without.  Another key point to keep in mind when posting is that you want to accomplish at least one of two things with your posts: engagement and/or directing users to your website.  Ideally, you should try to accomplish both.  Engagement means ‘likes’, shares or comments on your post.  This is key because it increases the exposure of your post, and in turn your practice.  When a ‘fan’ of your Facebook page, for instance, ‘likes’ or comments on one of your posts, their friends can see that interaction on their news feeds.  If your practice offers a service those friends need, this could start a conversation and possibly lead to a referral.  Engagement is typically accomplished by asking questions that encourage interaction.  Directing ‘fans’ to your website by including a link to your site at the end of each post will hopefully lead to more conversions.  The good news is that your posts don’t have to be long.  In fact, the best posts are short and succinct.

Even armed with the above pointers, social media management can be a full-time job.  That’s where DigitalMed comes in.  We can help you create and maintain your social media sites, stress-free.  We specialize in creating content specifically for private practice medicine, so there’s simply no company better qualified to get you the results you need with your social media posts.  Contact us today at digitalmed@digitalmednyc.com for a free consultation.

Leave a Reply